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Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to bid on individual ad impressions in real time. In this dynamic process, multiple advertisers concurrently place bids for ad inventory as users browse websites or apps. The highest bidder is awarded the ad placement, ensuring that their advertise
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Pop-under ads can be anuisance for users, but they also present intriguing challenge for advertisers. These ads operate under the radar, appearing in a different window when a user interacts with a webpage. This stealthy approach can lead to substantial click-through rates (CTR) and ultimately drive engagement. Understanding how CPM pricing works f